Key Responsibilities & Project Leadership

As the primary editor and designer for ITB's YouTube channel, I managed the full production process for custom thumbnails. I oversaw channel management and played a pivotal role in tracking design performance using YouTube's multi-thumbnail feature, which allowed for ongoing refinement and improvement.

Core Deliverables & Strategic Solutions

• Custom YouTube Thumbnails: Created engaging, brand-aligned thumbnails in Photoshop.

• Performance Optimization: Utilized YouTube’s multi-thumbnail feature to track and compare designs, adapting strategies to boost click-through rates and overall engagement.

• Social Media Integration: Converted and optimized visual assets for platforms such as TikTok, ensuring consistency across digital channels.

Results & Impact

This strategic, data-driven approach led to a significant increase in click rates and enhanced audience engagement across ITB's digital presence. The ongoing optimization of thumbnail designs directly contributed to improved overall channel performance.

Key Takeaway

By merging creative design with continuous performance analysis, I transformed ITB’s visual storytelling on YouTube, reinforcing the brand's digital identity and driving measurable results across multiple social platforms.