Key Responsibilities & Project Leadership

As the primary editor and designer for ITB's YouTube channel, I managed the full production process for custom thumbnails. I oversaw channel management and played a pivotal role in tracking design performance using YouTube's multi-thumbnail feature, which allowed for ongoing refinement and improvement.

Core Deliverables & Strategic Solutions

• Custom YouTube Thumbnails: Created engaging, brand-aligned thumbnails in Photoshop.

• Performance Optimization: Utilized YouTube’s multi-thumbnail feature to track and compare designs, adapting strategies to boost click-through rates and overall engagement.

• Social Media Integration: Converted and optimized visual assets for platforms such as TikTok, ensuring consistency across digital channels.

Results & Impact

This strategic, data-driven approach resulted in a substantial enhancement of click rates and a heightened level of audience engagement across ITB’s digital platform. The ongoing optimization of thumbnail designs directly contributed to the overall improvement of channel performance.

Key Takeaway

By integrating innovative creative design with ongoing performance analysis, I successfully revamped ITB’s visual storytelling on YouTube. This transformation not only enhanced the brand’s digital identity but also significantly boosted its presence across various social media platforms. Through meticulous attention to design elements and strategic data-driven insights, I was able to create engaging content that resonated with the target audience, leading to increased engagement, higher viewership, and ultimately, measurable results that contributed to ITB’s overall digital success.