The Wicked Agency
The Wicked Agency is a Web3 marketing agency looking for a distinctive, bold, and disruptive brand identity that would allow them to stand out from the competition.
Background
The Wicked Agency is a premier Web3 marketing firm, offering comprehensive solutions including social media management, SEO, public relations, and more, to businesses of all sizes. Their mission is to pioneer Web3 marketing, helping clients reach their target audiences, educating them on the benefits of Web3 technology, and establishing themselves as thought leaders in the industry. The agency's bold and innovative approach incorporates disruptive marketing tactics and creative problem-solving to drive success.
My Role
As a member of the design team for this project, my responsibilities included conducting research, developing logo concepts, creating animations, establishing brand guidelines, and overseeing the overall construction of The Wicked Agency's branding.
Project Deliverables
Logo Design: Crafted a professional and trust-inspiring logo that embodies the essence of The Wicked Agency.
Brand Strategy: Developed a comprehensive brand strategy that aligns with The Wicked Agency's goals and market positioning.
Brand Identity Design: Established a unique and consistent brand identity that communicates innovation, creativity, and professionalism.
Brand Style Guide: Compiled a comprehensive brand style guide detailing the visual and communicative elements of the brand.
Brand Touch points: Designed and implemented various brand touch points to ensure a cohesive brand experience across all platforms.
UI Design: Developed intuitive and visually appealing user interface designs to enhance user experience and engagement.
Final Outcome
The project was successful and met the client's vision for a distinctive logo symbol, selecting dark colour palettes, and developing comprehensive brand guidelines. Additionally, we provided customised social media posts tailored to the brand's identity.