The Wicked Agency
The Wicked Agency is a Web3 marketing agency looking for a distinctive, bold, and disruptive brand identity that would allow them to stand out from the competition.
Client Overview
The Wicked Agency is a premier Web3 marketing firm specializing in end-to-end solutions—social media management, SEO, PR, and disruptive strategies—for businesses navigating the decentralized landscape. Their mission: to redefine Web3 marketing by educating audiences, positioning clients as industry thought leaders, and driving adoption through innovative campaigns.
My Role: Strategic Brand Designer
As a key contributor to the agency’s visual identity, I spearheaded:
Web3-Centric Research: Analyzed blockchain and decentralized tech trends to inform brand positioning.
Logo & Identity Design: Developed bold, future-forward visuals aligning with the agency’s disruptive ethos.
Brand System Architecture: Built scalable guidelines, touch-points, and UI/UX elements for cross-platform cohesion.
Animation Integration: Enhanced brand storytelling with motion design for digital and social assets.
Core Deliverables
Web3-Optimized Logo: Designed a dynamic emblem combining abstract blockchain motifs with sharp typography to symbolize innovation and trust.
Dark-Mode Branding: Curated a moody, high-contrast color palette reflecting Web3’s cutting-edge ethos while ensuring digital readability.
Comprehensive Style Guide: Standardized typography, iconography, and tone-of-voice for seamless cross-team execution.
Digital Experience:
UI/UX Design: Created intuitive interfaces prioritizing user education on Web3 solutions.
Social Media Toolkit: Produced platform-specific templates (LinkedIn, Twitter/X) to streamline thought leadership content.
Touchpoint Ecosystem:
Designed PR materials, pitch decks, and branded collateral to reinforce authority at crypto conferences and client pitches.
Results & Impact
Delivered a 100% client-approved brand identity, praised for “capturing Web3’s disruptive energy while maintaining approachability.”
Established a unified visual language across 15+ touchpoints, accelerating the agency’s market positioning as a Web3 pioneer.
Social templates drove 30% faster content production, enabling rapid campaign deployment.
Key Insight: By embedding Web3 symbolism (e.g., decentralized node patterns) into minimalist design principles, we bridged the gap between niche tech and mainstream accessibility—proving that bold branding can demystify blockchain for broader audiences.
